Jamie Barter
Lead Product Designer at Do AI.
Architecting AI-driven experiences and rethinking the future of design workflows.
I have been busy at Do AI
What's shipping right now. Deep dives to follow.
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Case study coming soonHomework
Designing and testing an off-market property platform.
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Spriggo
Taking a plant nursery inventory tool from zero to market — strategy, design, and product decisions in a single role.
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DIY Easy Read
Easy Read documents used to cost thousands and take weeks. We made them take minutes and cost almost nothing.
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Veera
Consultant-quality accessibility audits at internal scale — with actionable reporting to fix what they find.
Case studies
- 01.
SiteSmart: health & safety SaaS for construction
A UX audit revealed a missing business strategy — leading to a market pivot, new pricing model, and full product redesign — adopted as SiteSafe's commercial model.
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- 02.
Kepla: marketing automation for small businesses
From market pivot to founding-designer launch — saving non-technical users 5+ hours of marketing work each week, scaling from local SMBs to NZ's largest media publisher.
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- 03.
Aurora Energy: electrical outage communications
A mobile-first crisis tool that cut customer support calls by at least half and eliminated media enquiries — built for 87,000 customers who need accurate information the moment the power goes out.
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- 04.
Pelorus: freight forwarding platform
Replacing clipboards, whiteboards, and phone calls with a single digital source of truth — shipping end-to-end logistics across the nation.
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Projects
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Shaping the Future of Local Government
Design of Get Vocal in Your Local, an engagement tool to give Kiwis a voice to help shape the future of local government.
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Maritime warning system
Design of a web interface to help manage the creation and sending of emergency messages via two different satellite APIs.
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National Freshwater Registry
A national register for recording and reporting the work being done to protect our waterways.
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