Wellington, NZ — relocating to Toronto, Canada
Jamie Barter
I take AI products from market thesis to production code. Lead Product Designer at Do AI — strategy, design, build, and go to market.
I have been busy at Do AI
What's shipping right now. Deep dives to follow.
Case studies
- 01.
SiteSmart: health & safety SaaS for construction
A UX audit revealed a missing business strategy — leading to a market pivot, new pricing model, and full product redesign — adopted as SiteSafe's commercial model.
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- 02.
Kepla: marketing automation for small businesses
From market pivot to founding-designer launch — saving non-technical users 5+ hours of marketing work each week, scaling from local SMBs to NZ's largest media publisher.
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- 03.
Aurora Energy: electrical outage communications
A mobile-first crisis tool that took outage-related calls from 78% of all customer service contact down to occasional enquiries — built for a lines company under intense public scrutiny.
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- 04.
Pelorus: freight forwarding platform
Replacing clipboards, whiteboards, and phone calls with a single digital source of truth — shipping end-to-end logistics across the nation.
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Projects
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Shaping the Future of Local Government
Design of Get Vocal in Your Local, an engagement tool to give Kiwis a voice to help shape the future of local government.
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Maritime warning system
Design of a web interface to help manage the creation and sending of emergency messages via two different satellite APIs.
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National Freshwater Registry
A national register for recording and reporting the work being done to protect our waterways.
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